March 20, 2026
How Bitcoin Is Transforming Real-World Businesses with Jeremy Almond
How Bitcoin Is Transforming Real-World Businesses
A conversation with Gaëlle Wizenberg on the reDeFined Podcast
I recently sat down with Jeremy Almond on the reDeFined Podcast to talk about something I'm deeply passionate about: how Bitcoin is reshaping the way real businesses operate.
This wasn't a theoretical conversation about price predictions or market cycles. We talked about the practical, tangible ways Bitcoin improves margins, eliminates payment friction, and strengthens business strategy for companies operating in the real world.
If you're a founder, CFO, or operator curious about how Bitcoin can enhance your payments, supply chain, and long-term strategy, this episode is for you.
What We Covered
From Charlie Banana to Bitcoin
I shared my journey from building and selling Charlie Banana to Procter & Gamble in 2020, to becoming a global Bitcoin advocate. The transition wasn't random—it was driven by seeing firsthand how broken traditional payment systems are for international businesses.
Accepting Bitcoin in Global Airports
As a board member at XWELL, I've been part of the conversation around accepting Bitcoin payments in airport locations worldwide. We discussed the challenges of educating boards and CFOs who are unfamiliar with Bitcoin, and why it matters for companies serving global customers.
The Real Business Benefits
Bitcoin isn't just a store of value—it's a tool that can:
- Improve profit margins by reducing payment processing fees
- Eliminate international wire fees and FX conversion costs
- Speed up cross-border transactions that traditionally take days
- Provide treasury diversification for forward-thinking companies
Building Bitcoin-Native Baby Products
I'm launching a new Bitcoin-themed baby products brand designed for a global market. We talked about why building Bitcoin-native from day one gives companies a competitive edge, especially when it comes to supply chain efficiency and earning Bitcoin directly from customers.
Why Traditional Companies Struggle with Bitcoin Adoption
The biggest barrier isn't technology—it's education. Most CFOs and accountants don't understand Bitcoin, and auditors in markets like Hong Kong struggle with how to account for Bitcoin payments. Overcoming this requires patience, clear communication, and connecting companies with the right experts.
Why Early Bitcoin Companies Will Win
Companies that adopt Bitcoin early will have a structural advantage. Lower costs, faster payments, access to a global customer base that prefers Bitcoin, and a treasury strategy that doesn't rely solely on fiat currency. The businesses that figure this out now will be miles ahead in five years.
Key Timestamps
- 00:00 Bitcoin gift story
- 00:26 Who is Gaëlle Wizenberg
- 01:45 From Charlie Banana to Bitcoin
- 03:40 Joining XWELL & why Bitcoin matters
- 05:45 Accepting Bitcoin in global airports
- 07:10 Educating boards & CFOs
- 09:30 Payments, FX, and earning Bitcoin
- 11:30 Bitcoin-native baby products
- 13:40 Supply chain benefits & wire fee savings
- 16:10 Why early Bitcoin companies will win
Listen to the Full Episode
You can listen to the full conversation on:
Or visit the episode page on the reDeFined Podcast website.
Want to Talk Bitcoin Strategy for Your Business?
If you're a founder or CFO exploring how Bitcoin can improve your business operations, I'd love to help. Book an Orange Glove Service session and we'll walk through wallet setup, payment integration, treasury strategy, and everything you need to start accepting and holding Bitcoin with confidence.